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"Are You Embarrassed to Hand Out Your Business Card?
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| Do you worry that your business
card is going to get thrown away as soon as your back is
turned? Most business cards are pitched almost
immediately...
Are you frustrated when you try to design a business card that really impresses people and makes them want to do business with you? Have you ever wondered if subtle design changes really double, triple, even quintuple the follow-up business you get from simple little business cards? If you have ever wondered how to know when business cards were effective or not... Then give me just 10 minutes, and I'll reveal.... the Secret of the Effective 1% |
"Hi Diana:
I can't believe it... after reading through your book, we thought
of a w
hole new marketing angle for
our business cards, and we will be extending this idea through to
our worldwide clients! This is the first book I have read about
business card design that has the potential to make us a ton
of extra money, very quickly. Great job in putting together a
book that is simple to read, yet very powerful. I wish I found this
years ago...but not to worry, I have it now. Don't sell it to too
many people!!"
Dean Cowley, North American Manager of Free Card
Limited
Dear Business Networker:
If you depend on business from your business cards, then this will be the most important letter you'll ever read. Here's why.
There is one "key" to seeing and understanding business cards... and once you grasp it, you will never use business cards the same way again. It's the same key understanding that is demonstrated by an analysis of the 1% of business cards that ARE remembered, held onto and used.
What is it? What's this critical key concept?
It's the understanding that a business card is not just a piece of paper with contact information... or something you casually hand out just because everyone else has a business card.
It's that...
Big claim, I know. So let me explain.
The second you start seeing your business card as an advertising medium (I call it "the world's smallest Billboard Ad"), you begin to understand, because now you realize that your business card is governed by proven advertising science.
Science? YES! and there are certain rules to follow that literally make or break your card.
I see it every day.
While some business people make the same fatal mistakes that prevent their cards from being remembered, kept and responded to... Others, armed with simple "design and networking secrets" that show them how to properly use business cards, magnetically attract new deals, prospects and business contacts to them.
But before I reveal what they are, and how you can use them to be part of the small group of business people that leave a lasting impression ... let me introduce myself.
My name is Diana Ratliff.
For over a decade, I've been one of the premiere experts on "Business Card Networking" in the United States.
Why the focus on business cards?
Well, back in 1994 I published a newsletter to help home business owners with their advertising. To my dismay, I found that most of these hardworking folks would go buy some cheap black-on-white business card from the quick printer, proudly start passing them out, and wonder why the world wasn't beating a path to their door.
But the real discovery came when I started to broaden my scope and talk to CEOs, successful entrepreneurs, Presidents of networking companies... folks who I was sure would have studied business card marketing backwards and sideways... and most of them shamefacedly admitted that they knew next to nothing about the return of their business cards.
And they were right.
Sure, you might find a few business card tips from the occasional "networking guru" you hear about, but almost nobody else really focuses on mastering the design and presentation of business cards.
So I started searching high and low for all the business card design and printing and marketing advice I could find.
I found some of the answers with the big business card printing companies - their CEOs had gathered some great insider secrets over the years. Other answers were gleaned from some of the top graphic designers in the country. And I discovered tons of business card "tricks and techniques" from master networkers; on their own, these business card tips are powerful.
But nothing was more revealing than the business card success stories from dozens of business-clever men and women I interviewed over the years... who found out
I've taken what I learned and carefully compiled it...
Introducing...In this one-of-a-kind special report, I'll show you how to use everything I've learned for YOUR business, including design secrets like:
- The exact color & text combination that out-performs any other combination for your business... that practically forces your readers? eyes in the right direction (This gets your most important message across every single time!)
~ What three colors you must never use in your business card (violating this rule will make it just about impossible to get referrals)
~ The wrong... and right ways to use "curiosity" on your business card... in order to get massive response. (This is the fastest way I know of to get customers on the phone, literally begging for your sales pitch!)
~ When putting your photo on your business card actually distracts and sends out the wrong message to the wrong customers... and in which case it could easily double your response (the difference is subtle yet important)
~ Tested and proven ways to add copy to your business card that turn it into a permanent mini-advertisement for your business
~ A surefire way to design your business card so that it actually encourages others to hand it out for you (It's almost impossible to get any closer to "viral networking" than this!)
Did you catch that last tip?
Knowing how to get your card out there is one of the biggest keys to its success. In fact, getting your message out is a very important part of any marketing strategy.
How many new clients do YOU think you can reach with these simple business card design and networking tips?
Tricks such as...
~ The simple and unexpected "everyday item" one business man attaches to his business card... that makes sure you hold on to it, remember it... and has you anxious to use it to respond to his offer.
~ What you can do in a restaurant with your business card, a pen, a hole puncher and a dollar bill... to tap into the rich business connections of restaurant personnel (You'll be surprised at the social circles they can get you in to!)
~ The "underdog's" way to subtly leave a stack of business cards at a Networking or Industry event that guarantees your card has the exclusive attention of your prospect the second he sees it.
~ What most plumbers know about their clients that could help you get calls from customers every hour, every day you want (Almost every plumber I know uses this otherwise little used technique. )
~ A subtle "under the radar" technique you can use to get others to ask for your card.
~ What you MUST know about handing out your card to foreign business men, CEOs and informal contacts... that prevents you from embarrassment by violating their personal rules of etiquette (I never would have guessed some of these until I saw the embarrassing mistakes myself).
~ A single line of text you can write on your card when you give it to a prospect... that damn near guarantees he will hold on to it and follow up with you later (Not doing this is one of the biggest "money leaks" for profits that come in through your card)
And as I said, I spoke to printers, who had some of the most revealing strategies of all.
You know, printers can be tricky to deal with. It's amazing how few genuine business card printers there are - most of these business card printers online are actually agents for a few big-time manufacturers. These "big guys" have the staff to service you and help you print the best business card possible... but they charge an arm and a leg.
On the other hand, the "freebie" card printers practically stalk you for your follow up business... while the "little guys" in between too often rely on price-cuts to reel you in... and then make unexpected charges to break-even.
What's worse, most of these smaller business card companies simply don't have the time to listen to you... and get your card right for YOUR business.
It's to take the knowledge and expertise from the Pros... but then place your order with a discounter that specializes in quality.
Here's some of the tricks I learned from the Big Business Card Printers:
~ One "think-outside-the-box" idea that makes your card stand out and remembered... just by changing one thing about how printers usually print it (Most printers have heard about this ... but just don't take the time to tell you.)
~ When you should and shouldn't print your Internet address on your card
~ The single most important rule you must follow when choosing a printer - and what you MUST know about creating business cards on your computer (Ignore this at your own peril)
~ 18 ideas for creating a business card with an "unusual twist" that never fail to attract attention
~ A sneaky little tactic some online printers use you must know before you even consider falling for their "stunt-prices" (And how to pick one that you CAN trust... and still save your money.)
Look, I've just spend the past 5 minutes telling you about a few of the special little tips, techniques and strategies that I teach about using business cards to generate prospects and increase your profits. I bet your mind is racing with ideas about how these might profit you and your own business, right?
Here's a question that's been bugging me, though.
I teach the same networking secrets that some of the ?Networking Gurus" charge up to $3,495 for in a long-weekend seminar. They teach by example and live on stage but ... basically give you the same "edge" that my specialty knowledge that's carefully laid out in "Business Card Breakthroughs" could give YOU in your industry.
I'm not trying to be smart, I'm just trying to show you that the value of what I'm about to give is a lot more than the dinky cover price.
It represents the knowledge of dozens of entrepreneurs... tens of thousands of dollars in lost income... and probably hundreds of thousands or more in contacts gained, business deals landed and profits made.
Keep that in mind, because I know that what you get out of this knowledge has a relationship to the value that you place on it. Consider then, what just ONE extra business deal, joint venture or new client means to your business.
Could more attractive, more powerful, more attention-getting business cards add to YOUR bottom line this year?
If so, then the next 5 minutes (remember - I promised I'd change your mind in 10), I'll start revealing everything you need to know about designing an effective business card... and I'll help you get started to creating one that you won't be embarrassed to hand out.
All you have to do to get started is click the following link. The cover charge for my manual is $27.00 ... and afterwards you receive instant access. (Yes, it's an ebook; you download it to your computer immediately after payment.)
Now - FREE for a limited time!
I don't waste your time.
No 500 page tome... no filler, no fluff... this manual goes right to the point.
And you don't have to take my word for it. There are dozens of experts in other fields who have spoken out for me. I've listed a few at the bottom of this letter, but here's one I'd like to share now. It's short ... but the message and the speaker's credentials speak volumes.
All it says is...
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"If
you have to network in your business, |
If you don't start applying these business card ideas, you haven't moved a step further from being forgotten, gaining an edge over the competition and winning over prospects that are otherwise lost to you.
It's all up to you.
To your business success,

Business Card Expert Diana Ratliff
PS
For 10 years now I've been selling this book... most recently for $27... but for a limited time I'm giving it away, no strings attached! (I'm not even going to ask for your email address.) Why?
It's an experiment. You see, the report DOES contain links to business card printers who are willing to pay me a commission for referring you. If I GIVE this book away instead of charge for it, my commissions should increase - more than enough, I hope, to pay for the revenue I lose by not selling the book itself.
There's only one way to find out - and that's to try it! - But I may go BACK to charging for the book if this doesn't work out, so go ahead and download it while it's free!
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"This is a 'must
have' for anyone Leni Chauvin President, BRE Business Referral Exchange TM http://www.attractclientsgalore.com leni@attractclientsgalore.com
"Diana, you've put together a list
of the most original, creative and inspiring uses for a business
card I've ever seen. Even if you think you know everything there is
to know about networking . . . you can't live without this! An
absolute gem and worth every penny!" "Business Card Breakthroughs is exactly what I was
looking for. Most printers just don't have the time to give you
advice, and a graphics designer is not in my budget - yet. I spend
a lot of time surfing the web for business links, but I never found
a business card printer that would accept the file formats that I
had readily available. Diana's book pointed me in the direction of
seven great printers that specialize in business cards. They were
all cheaper than my local printer, and they accept my file
formats-no problem! I was able to order exactly what I wanted in
less than 15 minutes..." "Diana, love your report. I never knew of so many
ways to use business cards. Your tip of putting 5 or 10 cards in my
pocket each morning and setting the goal of giving them all away
really helped me talk to more prospects." "I
read your booklet tonight. I suspected that you probably had some
usable info. However, I was pleasantly surprised at the amount and
quality of your tips. Bravo! Speaking as a small business person
(my wife and I run a "Mom and Pop" photo studio), I picked up
several ideas that I am going to put into practice right
away." "Fabulous! Diana, you certainly are a marketing
genius!" "If
you have to network in your business, GET THIS BOOK!" "I
just today bought your "Business Card Breakthroughs" and have had a
chance to quickly scan it. What great ideas it has already given
me!" "This
is truly information of a GREATER VALUE than its price." "Very
practical, useful information on how to use the simplest tool ---
business cards --- to help grow your business. Regardless of what
business you're in, you can profit from this publication. It's
worth much more than it costs!" "Thank you very much for putting together so much
information about business cards at such a reasonable rate. Most
all of the ideas will be helpful for me. Some of the ideas are
definitely way out of my comfort zone - but they got me to thinking
that one needs to be as creative as possible with business
cards." "Before I read your book I had no idea how many
ways the effective use of business cards could help a business
grow. Every network marketing distributor should read this booklet
and give every member of their organization a copy. Great
work!!!!" |
Copyright 2007-9 Diana Ratliff All rights reserved.
Questions? Contact Diana: diana AT bizbooklets DOT com

